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In this Digital Era, E-commerce platforms are highest used for every type of business that potentially reach all the requirements of marketing. In the last 10 years, there was a huge ratio of growth noticed in E-commerce trends. Expand business online, Selling products all over the world, no limitation of boundaries, Digital wallets and many more benefits of E-commerce are stands for business.
As we all know nowadays everything will be available on the digital platform. From Groceries to Smartphones everything is just one click ahead. So in India, almost all types of business grow through mobile applications and E-commerce websites. They start from an online food & groceries application that expands by all types of products like Clothing, Personal care, Body & Skincare & every type of work that needs a daily life routine. It’s like a huge amount of 88 to 115 millions* users that utilize these online platforms in India.
As per the report of IBEF, E-commerce has transformed the way of business in India. The Indian E-commerce market is expected to grow to US$ 200 billion by 2026 from US$ 38.5 billion as of 2017. Much of the growth for the industry has been triggered by an increase in internet and smartphone penetration. As of September 2020, the number of internet connections in India significantly increased to 776.45 million, driven by the ‘Digital India’ programme. Out of the total internet connections, 61% of connections were in urban areas, of which 97% connections were wireless.
The growth of E-commerce jumps from one to another point with very large footsteps. In the starting era in 2010, it was around USD 572 billion that will increase to USD 3.46 trillion in 2019. In the world, every adult spends almost 5–6 hrs on their mobile in that they discover 50% of the time on social media, chatting & other time interacting with online selling sites. So, depending on all the information, we see the future of E-commerce as more bright and successful.
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